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What is the significance of Parashas Re’eh coinciding with Rosh Chodesh Elul and our individual self-growth?

What is the significance of Parashas Re’eh coinciding with Rosh Chodesh Elul and our individual self-growth?

I would like to suggest an idea. The Parashah starts off:

רְאֵ֗ה אָנֹכִ֛י נֹתֵ֥ן לִפְנֵיכֶ֖ם הַיּ֑וֹם בְּרָכָ֖ה וּקְלָלָֽה׃

 See, this day I set before you blessing and curse:

Perhaps a non-literal translation can read as follows: It is the month of …